Business intelligence and advanced analytics are critical business drivers, but many customers—especially in the retail sector—have had to dramatically cut costs to keep their businesses alive during the COVID-19 pandemic. Gensa is supporting its hardest hit customers by storing and analyzing their data at no cost for the rest of this year to ensure they have the data they need to support their recovery.

For example, customers like PACER—an apparel company that operates in 4 different countries with 37 stores and more than 400 B2B customers—have had to close their physical locations. To support the local pandemic response, they had to pivot their business to help distribute uniforms for first responders and masks for the general public. As their Cloud Services Provider, Gensa is currently hosting their data free of charge so they can still monitor their operations.